An unarmed hunter

Vincent Gregóire is the creative director at the Nelly Rody agency. He has a pretty interesting job since his focus is on “hunting for trends”, that is, the trends that will appear in a few years in travel, people, monitoring etc.

How does he do it? Could just anyone do such a unique job?

We spoke to Vincent during the II Day of Creativity and Trends held at the Museum, where he gave us his opinion on these issues. He may not be a futurologist but he definitely looks at the world differently than most of us do.

The predicted trends aren’t just fashion-related but also concern themes such as ecology, materials, people, colours, architecture etc.

All we can tell you is that a few seasons from now, there will be 4 distinctive styles: Pathfinders, Solutionists, Luxocrats and Contemporaries. If you’d like to find out more, you’ll have to wait until 2018 or... check out the interview with Vincent Gregóire!