Who is Cruz Novillo?

The conference series around the permanent exhibition “Do you work or design or work? New visual communication. 1980-2003” continues for one more week with “First 60 years working in design”.

This afternoon at 7pm, the graphic designer Josep M. Cruz Novillo will take a look back at his career in an event in which the designer Vicent Almiñana will also be present. And although there is nobody better than himself to tell us about his work, we reveal the most outstanding highlights of his career as a graphic designer.

Born in Cuenca in 1936, Cruz Novillo is part of this generation of designers who have had an eminently artistic education. Thus it comes as no surprise that he is usually described as a visual artist, since he has always combined graphic design with painting and sculpture.

Although his extensive portfolio includes the posters for well-known Spanish films such as Barrio, Los Lunes al Sol, El año de las luces, El Espíritu de la Colmena and La Escopeta Nacional, his career is notable for the more than 350 logos he has created, among which are those for Renfe, Repsol, Endesa, Correos, Fundación ONCE, El Mundo, for the Bank of Spain and the fist and the rose for the PSOE. Currently, some of his works form part of the permanent exhibition of the Museu del Disseny “Do you work or design or work? New visual communication. 1980-2003”.

He was President of the Spanish Association of Design Professionals (AEPD), and in 1997 he received the National Design Award in recognition of his work.

As he had done for more than ten years, he currently works with his son Pepe (a designer and architect) at the Cruz más Cruz studio.