Presentation of Disueño. Cuando el arte y el diseño jugaron a ser lo mismo (1977-1979)

With the publication of Disueño. Cuando el arte y el diseño jugaron a ser lo mismo (1977-1979), the second volume of Col·lecció Imprescindibles, co-edited by Museu del Disseny de Barcelona and the publisher Tenov, a previously unpublished but crucial episode for Barcelona design has been recovered.

The just three editions of the Disueño exhibition, which was presented in parallel with the Delta Industrial Design Awards in 1977, 1978 and 1979, marked a change in the concept of the professional designer, opening the way for more poetic, artistic, and even subversive design in Spain.

Based on a thorough archival study and interviews with those who created and took part in Disueño, Pepa Bueno puts the works that were presented in the exhibition into context.

Pepa Bueno is an art historian specialised in the history of design. She has developed her professional career in the area of the written press, which she has combined with giving classes and lectures in the most prestigious schools and universities in Spain. She has been the director of ACME (Spanish Association of Fashion Designers) since 2013. In 2017, she was awarded the ADYMO prize for Fashion Communication.