LEAFLETS

The first area in the exhibition offers a comparative analysis of VINÇON and IKEA, based on 14 elements: history, founders, statistics, geography, brand strategy, corporate image, communication, bags, naming, inclusivity, products, emphasis on art, shop architecture and advertising strategy. It presents the similarities and differences between the two brands, one global and the other local. This duality reveals major differences such as scale, but also certain historical parallels and points of convergence can also be seen, especially in the quest to promote good design.